Initially you are trained to talk to at least 20 people a week about your business in hopes to peak the interest of 1 or 2. Then you have to find a way to get them to venture out to a hotel meeting and watch a presentation on your business model. In some cases this would also be a home meeting. Never-the-less, the margin for error is slim and the success rate for many is abysmal.
Now, I’ve said this many times, these methods do work for some. Traditional marketing techniques, when used by savvy marketers yields tremendous results and cannot be disputed. The problem lies when you entrust a new marketer with the unrealistic expectation to master this process within the first couple of months.
These unrealistic expectations create frustration and discontent with the business and will ultimately cause the new marketer to quit the business.
Social Media to the rescue!?!?
Social Media has been a beacon of hope for many, but the majority still have not gained a firm grasp on the technology in order to yield the desired results. The problem stems from the chaotic nature of Social Media. It’s everywhere! And causing marketers to develop a bad case of the scattered brain effect.
With Facebook and Twitter, you have a pool of over 3 billion people that you can engage with. The problem with most is that they literally attempt to engage the whole lot. Not only that, they spread themselves unnecessarily thin by opting into as many Social Media outlets as possible without first mastering one. With the likes of Pinterest, Instagram, Viddy and LinkedIn in the fold, it would be impossible to be effective in each market in a short period of time.
The great thing about Network Marketing is that you have the ability to leverage the works and successes of your organization. Which mean you don’t have to do all the work. Social Media, when used properly and responsibly, will allow you to construct a steady stream of prospects and in turn allow you to duplicate your efforts by sharing your knowledge with only a few.
Try locking in on one medium first. If you love Facebook, work on mastering it. Learn how to properly engage other entrepreneurs and build relationships with them. Once you have gotten a firm grasp on it, move on to another platform. This takes time, but in the process you are maximizing your time and energy all the while prospecting to individuals who are already interested in your business model.
With Social Media, leads are everywhere. You only need to focus, reachout and act!
Question: What techniques are you using to generate your prospect list? You can post a comment by clicking here.